The Nantucket Hotel | Nantucket, MA

I manage and execute our social media strategy across Facebook and Instagram (@thenantucket), with a focus on strengthening brand identity and engagement. This involves planning and scheduling a monthly content calendar that balances brand-focused storytelling, event promotions, seasonal highlights, and community engagement. I design and craft captions tailored to our audience, ensuring each post resonates with our brand’s tone and messaging.

In addition to social media, I design and update all year-round menus for daily offerings, seasonal dishes, and special holiday events, ensuring they align with our brand aesthetic and appeal to our guests. This includes collaborating on layout, typography, and imagery that reflect the ambiance of our properties.

On the retail front, I manage our onsite retail store, overseeing the selection, buying, and merchandising of inventory to provide a curated shopping experience. This involves understanding customer preferences, analyzing sales trends, and branded logowear and merchandise that I design. I also support creative direction for merchandise displays and seasonal adjustments.

Finally, I design and coordinate all marketing materials for a wide array of events —from weddings to pop-ups. This includes everything from print brochures and digital flyers to on-site signage and event-specific collateral.